Marketing strategy, planning & budgeting | Aligning spend to performance and business goals.

Monthly reporting for leadership and board | website traffic, campaign results, conversion rates; deriving insights and recommending next steps.

Analytics tools: Google Analytics, Search Console, performance dashboards.

Web design | site architecture, wireframing, responsive design.

Content strategy & copywriting, ensuring messaging is clear, compelling, and brand-aligned.

CMS management | keeping content, offers, and schedules up-to-date, integrating with CRM & marketing workflows.

Brand development & refresh | colour palettes, logo, style guides, visual direction.

Visual design for digital & print | marketing collateral, social assets, editorial layouts.

Art direction & creative concepting | from idea through to execution.

Paid media | Meta (Facebook/Instagram), Google Ads, targeting, creative testing, optimisation.

Organic social strategy & content creation | posts, scheduling, community engagement.

Social reporting & performance monitoring.

Creative motion & video content | simple animations, engaging visual storytelling.

Digital illustration and visual elements to enhance brands.

Photography | intermediate skills, styling & post-production.